United Kingdom Distribution and sales
Kopparberg was officially launched in the UK in 2006. Before this there were four major players on the cider market. There were none, or very few, packaged cider available in bars prior to 2004. In supermarkets all brands were sold in cans and PET bottles, and cider was considered a cheap and non-premium product. At the time of launching Kopparberg in the UK, the consumer penetration of cider was below 30%.
When Kopparberg was introduced in the UK, it transformed the image, consumption and penetration of cider. The sales have grown from almost zero in 2006 to more than 50,000,000 litres in 2012. Kopparberg is now available in more than 30,000 UK bars and listed in all national supermarket chains. More than half (Ca 60 per cent) of UK drinkers are now saying they prefer cider instead of lager.
UK customer quotes
"I don’t like Cider …but I love Kopparberg “
“Kopparberg were the first to develop flavored variants”
“Kopparberg is the ultimate refreshing drink to enjoy over ice with my friends”
“Kopparberg is a really cool brand … with innovative and different advertising “.
“Kopparberg launched pear when everybody else launched apple”